Corporate Management

Bionorica Corporate Goals: We foster an innovation-driven and performance-oriented corporate culture to help realize our ambitious plans. We are going to further intensify our research and establish international phytoneering standards for herbal remedies. Our expressed goal is to discover new active substances in order to develop effective products with minimized side effects. This also involves optimizing our patented production processes, which have already positioned us clearly ahead of our competitors. In the past 15 years, we were able to expand our production ten-fold. There are a number of promising new active ingredients in our pipeline that we are continuously developing through our international research network. Our prime goal is to provide people with effective natural remedies for the support of many conditions and to improve their quality of life.

		Bionorica USA CEO: Wolf Aulenbacher Wolf Aulenbacher started his career in the US phyto-pharmaceutical and dietary supplement industries in 1984, while launching NatureWorks, Inc. as the subsidiary of a German company, and making it the fastest growing company in the industry over subsequent years. As an experienced sales and marketing executive, Wolf Aulenbacher knows the US dietary supplement industry in great depth.As President of Bionorica, Mr. Aulenbacher´s mission is to promote the safety and science of his company´s products.
		Bionorica Germany CEO: Professor Michael A. Popp More than 70 years ago Josef Popp founded his family-owned company in Nuremberg. Today, the third generation of the family is at the helm of Bionorica AG: pharmacist Professor Michael A. Popp.All three generations have been united in the passion to research medicinal plants and their application in medicine. In line with family tradition, today´s CEO Michael A. Popp studied every aspect of pharmacology and came up through the ranks. His stress on research has been the driving force behind the company´s growing success.
		Bionorica Germany Exective Director for Marketing & Sales / Germany and International: Dr. Uwe Baumann As a microbiologist and biochemist who first gained experience at a leading international pharmaceutical corporation, Dr. Uwe Baumann has long been fascinated by modern rational phytopharmaceuticals.
		Bionorica Germany Executive Director for Finances: Dr. Michael A. Rödel Holding a PhD in economics, Dr. Michael A. Rödel has a long experience in leading positions within medium-sized companies with national and international engagements.