San Clemente, Calif. – February 12, 2010 – Bionorica, the leading global firm in the manufacturing and clinical research of plant-based remedies, will showcase the top doctor recommended natural remedy in Germany at booth #1993 at this year’s Natural Products Expo West Trade Show, to be held March 11-14 in Anaheim, California.

Sinupret® Adult Strength and Sinupret® for Kids, which is recommended for children age two and up,  promote healthy sinus, respiratory and immune function and support the body’s overall health. Sinupret has been in use for more than 30 years in Europe and is available in more than 40 countries worldwide.

Both products are developed using Bionorica’s unique phytoneering approach to plant-based remedies, which includes selection of plants with the strongest healing properties, control of production from seed to bottle, and clinical research to determine product efficacy and safety with more than 400 universities.

“Bionorica’s mission is to bring people good health from nature, backed by the latest and most rigorous science,” said Prof. Dr. Michael Popp, CEO of Bionorica AG and a trained pharmacist. “Our plant-based products are backed by controlled double-blind studies and have been used for decades with no history of serious side effects. We are very pleased to bring these products to natural product retailers in the United States.”  

Many leading U.S. physicians, including renowned pediatrician Robert Sears, M.D., recommend Bionorica’s products because they are clinically tested for safety and efficacy and do not contain stimulants, caffeine, ephedra, codeine, steroids, pseudoephedrine, narcotics, gluten, or any artificial ingredients.

American mothers are demanding these safe, natural products to help keep their children healthy, according to a recent survey by Opinion Research Corporation and commissioned by Bionorica.  

“Parents are realizing that prevention and wellness are vitally important in keeping kids healthy,” said Dr. Bob Sears, who is co-author of the best-selling Sears Parenting Library. “They are open to using natural remedies with their children, provided they are assured that these products work and that they are safe. Bionorica’s products deliver these criteria.”

In addition to showcasing Sinupret Plus and Sinupret for Kids, Bionorica’s booth will also host the Sinupret mascot, a big blue elephant known as the “Sinuphant,” who will be sharing kid-friendly health tips and be available for photo opportunities. The Sinuphant is also featured in a fun video, along with Dr. Bob, teaching children natural healthy behaviors, at www.bionoricausa.com, click on “Healthy Tips.”

About Bionorica

Bionorica is one of the world’s leading makers of clinically-proven health products and has the highest sales of natural remedies in Germany. Established more than 75 years ago, Bionorica develops, identifies and researches the best in nature, using innovative technologies to create safe and effective plant-based remedies. For more information, please visit www.bionoricausa.com.

Media Contact:
Patrick Bridges
Vice President of Marketing & Sales
Bionorica, LLC
(949) 361-4900
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www.bionoricausa.com