Our approach to establishing sustainable cultivation is based on our company’s sustainability policy. Bionorica products are 100 percent plant-based, carefully manufactured by combining the three dimensions of sustainability: economy, ecology and society. As our reach becomes ever more global, we work to establish positive relationships and give back to communities we whom we partner.
Eco-social Sustainable Cultivation Projects
Working with local government, farmers and wild plant collectors, Bionorica has worked to provide financial sustainability and opportunity in a number of communities in central and southern Europe through sustainable cultivation. Our two premier eco-social cultivation projects are:
- Gentiana lutea, Auvergen Region, France
- Common Centaury, Tirol Region, Austria
Working with community members, these two successful projects have improved the lives of many, and changed the way we do business.
Gentiana lutea, Auvergen Region, France
Sinupret, Bionorica's first product to enter the market, is made, in part, from the Gentiana lutea plant, grown and cultivated in the Auvergne region. Best known for its rugged landscape, Auvergne is also known for its rich volcanic soil.
Deciding to tread a new path in the cultivation of Gentian, we sought fertile fields in which to grow our organic crops and the perfect climate. We found both in the Auvergen region in France. However, what the region lacked, was an infrastructure and financial stability.
Partnering with our company, Bionorica and the community have worked together to create a thriving rural community.
In 2006, we formed a co-operative with the aim of establishing sustainable cultivation of the Gentian flower, while providing a way to establish industry in this rural community. The co-operative has been ensuring the ecological and social effects of cultivating raw materials and creating positive and financial assistance in the region. To this end, we continue to be successful and dedicated to:
- Establishing long-term supply contracts in the region
- Continuing financial contributions
- Sharing knowledge and expertise
- Maintaining substantial growth in the supply of seedlings
Common Centaury Cultivation
The heat-loving, red-flowering Common Centaury thrives particularly well in meadows and open forest in central and southern Europe. These are the precise conditions found in the lands of the Tirol.
Working with Tirol Psychosocial Care Services (PSP) The Absam Working Initiative has been cultivating Common Centaury for Bionorica in a small area within the mountainous landscape for several years.
The project supports the mentally disabled and recovering alcoholics, offering employment in the fields where our crops are grown, providing training in acquiring life skills, and facilitating occupational rehabilitation for the people in the region.